6 Questions Before Choosing A Marketing Automation Platform
More and more organizations are coming to the realization that a marketing automation solution is vital to improved customer engagement, lead conversion and sales and marketing alignment. The adoption rate of marketing technology is expected to increase 50% by 2015 (Source: SiriusDecisions). The good news is that today’s plethora of marketing automation platforms make it more manageable […]
A Guide to Growing and Managing Your Marketing Database
Designing a winning email marketing campaign is one thing, but all that hard work you’ve put into the design and message may be for naught if you haven’t built your mailing list the right way. In this blog we’ll learn why permission-based email marketing is so critical and we’ll explore how to grow your mailing […]
