Fine tunethe modernmarketingengineThere's beena shift inB2B MarketingIn the right handscustomer advocacy is a powerful source of authentic, renewable marketing fuel. Demand generation is like oxygen for your business. We help organizations breathe easier. StrategyDrive revenue marketing performance with buyer journey analysis, marketing & sales alignment, demand generation planning & execution, & funnel optimization.Read MoreTechnologyAutomate & scale your marketing processes with our certified implementation expertise for Marketo, Influitive, Vidyard, & Reachforce. Read MoreContentEngage & convert your prospects with content advisory, audit & creation services to bring your story to life.Read More Demand Spring clients include: Find out how Demand Spring works to help marketing organizations improve their ability to build and progress sales pipeline. The Latest From Pipeline Perspectives May 17, 2016 Time-saving Marketo email footer trick takes you back to future By Ashley Ayan, Marketing Technology Consultant What year is this? If you take... May 16, 2016 Marketing Automation: Trust the system By Karen Morad, Client Catalyst, Demand Spring Being a parent for the last (al... May 5, 2016 Demand Spring proud to become Influitive Certified Services Partner It's official! Demand Spring is now an Influitive Certified Services Partner. ... April 25, 2016 The Customer Experience has a place in B2B companies By Karen Morad, Client Catalyst, Demand Spring When I read about the “shift i... April 18, 2016 Using Marketo’s Champion-Challenger feature in nurture streams By Ashley Ayan, Marketing Technology Consultant Sports! Someone tells me that ... April 15, 2016 What The Masters Taught Us About B2B Buying By Donna Danis, Senior Director, Strategy Consulting I love this time of year ... April 8, 2016 How Staples Business Advantage Engages 4 Different Customer Types In Their Advocate Marketing Program Reblogged from Influitive.com By Morgan Campbell, Influitive The key to turnin... April 6, 2016 Why Advocate Marketing is poised for explosive growth By Mark Emond, President, Demand Spring When was the last time you made a big ... March 30, 2016 Six key steps to marketing and sales alignment By Mark Emond, President, Demand Spring Sales and Marketing don’t always make... March 28, 2016 We’re all advocates, we may just not know it By Andrea Schiavone, Client Catalyst, Demand Spring Don’t you know who I am? ... March 18, 2016 Food for thought: building a genuine fan base By Karen Morad, Client Catalyst, Demand Spring This past weekend, my family an... March 3, 2016 When Bob from accounting meets Eva from Marketing By Karen Morad, Client Catalyst, Demand Spring Tear down the silos, step acros... February 23, 2016 Five (easy) steps to regionalizing engagement programs in Marketo By Micheline Farah, Marketing Technology Consultant Have you ever run a global... February 17, 2016 Three Lessons Marketing and Sales Can Learn from Romantic Comedies By Delaney Turner, Director, Content Marketing From It Happened One Night in 1... February 11, 2016 Marketo’s Revenue Cycle Modeler drives Marketing and Sales Alignment By Mark Emond, President and Founder Most great love stories need a forcing f... January 25, 2016 The power of personalized video By Mike McAllister, Director, Digital Marketing The annual challenge to create... We’re seasoned B2B marketing veterans. PresidentMark Emond StrategyDonna Danis ContentDelaney Turner MarketoDanish Meman CreativeMario Scaffardi MarketoAshley Ayan DeveloperMarc Tessier Client CatalystAndrea Schiavone VideoBrendan McCrann StrategyRuth McMahon MarketoMicheline Farah Client CatalystKaren Morad AdvocacyLisbeth Hansen MarketingErin Upton AdministrationKathy Mahoney WriterSherry McPhail SEOMarc Rand ConsultantJane Baird We know the imperative for driving short-term results, while also driving transformation As a result, our advisory services are pragmatic, enabling easy implementation and quick wins.